Download TATA- Business Strategy PDF

TitleTATA- Business Strategy
TagsTechnology Economies
File Size619.0 KB
Total Pages29
Document Text Contents
Page 15

Largest truck manufacturer and second largestLargest truck manufacturer and second largest
passenger vehicle manufacturer of India.passenger vehicle manufacturer of India.
Company is the fifth largest truck manufacturer in theCompany is the fifth largest truck manufacturer in the

orld.orld.
Produces a diversified range of vehicles catering to aProduces a diversified range of vehicles catering to a

ide range of customers and is witnessing ide range of customers and is witnessing a constanta constant
growth in its sales.growth in its sales.
Goodwill of TATA brand.Goodwill of TATA brand.

While many of its competitors hWhile many of its competitors have aggressivelyave aggressively
expanded into overseas markets, Tata Motors hasexpanded into overseas markets, Tata Motors has
ventured into foreign countries only in the recent past.ventured into foreign countries only in the recent past.

An Industrial partnership agreement with FiatAn Industrial partnership agreement with Fiat
Huge unexploited market.Huge unexploited market.
Acquisition of DCVCAcquisition of DCVC
Unveiling of the world’s ‘low-cost’ car Unveiling of the world’s ‘low-cost’ car ..

Stiff competition from global automobile companies.Stiff competition from global automobile companies.
Other Other factors factors such such as as rising rising fuel fuel and and rawraw
material costs, stringent emission norms and thematerial costs, stringent emission norms and the
related of compliance can affect the company'srelated of compliance can affect the company's
 performanc performance, going e, going forward.forward.
Safety & reliability issues.Safety & reliability issues.

Page 29

Future StrategiesFuture Strategies


 Since it is penetrated only in urban aSince it is penetrated only in urban areas, itreas, it
needs to focus on rural penetration.needs to focus on rural penetration.



 With With existence existence of of cut cut throat throat competiticompetition on , , thethe
 TTSL shall adopt customer centric plans. TTSL shall adopt customer centric plans.



 The Number portability has further added to The Number portability has further added to
the baskets of problem. Now for TTSL, thethe baskets of problem. Now for TTSL, the
most important factor is its customer loyaltymost important factor is its customer loyalty



 It shall provide the value added services soIt shall provide the value added services so
that customer can be that customer can be retained.retained.



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