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TitleZheng Wenbo
File Size1.7 MB
Total Pages86
Document Text Contents
Page 2

Author(s)

Wenbo
Zheng

Type of publication
Bachelor ś Thesis




Date
30052010

Pages

69 + 17

Language

English

Confidential


( ) Until

Permission for web
publication
( X )

Title

NEW OPTIMAL PROCESS OF MAKING A GUITAR

Degree Programme

Degree Programme in Logistics Engineering

Tutor(s)

Jaakko Viitala

Assigned by



Abstract

The purpose of the thesis was to design a guitar life cycle, based on the situation of the
Chinese market environment.

Being a guitar player, and also a guitar maker is the reason for choosing this topic. I had an
experience of making my own guitar in 2009. The process I experienced is almost the same
as that in a guitar factory.

I desired to utilize my understanding to improve the guitar making process and design. The
main purpose of the thesis was to design and make a guitar which would be popular in China.
The design was to penetrate the market. There was knowledge and reasons for choosing
appropriate raw material. History and culture were considered in the design process.

The other purpose of the study was to design an efficient factory layout. And the factory
designed in the thesis was to be located in China. The ways of dealing with Chinese suppliers
were studied in the work as well as the guitar delivery methods in China. And according to the
Chinese instrument market status, the thesis evaluated the marketing for the virtual factory. In
addition, hiring and training employees was studied.

In summary, the goal of the thesis was to help to reveal the mystery of the Chinese guitar
market.

Keywords

Guitar, History, Design, Production, Marketing, Selling System, Transportation

Miscellaneous

The bachelor‟s thesis is available in the library of JAMK University of Applied Sciences.

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